Who Is Wellness For?

With her new book, Who Is Wellness For?, Fariha Roisin explores how the progressive health industry has appropriated and commodified global healing traditions. In this excerpt, she describes how she became alienated from her body and her self, in a culture that discriminates based on race, size, and physical functionality.

who is wellness for Fariha Roisin book cover

Since the age of about four, my body has been revolting in one way or another—yet the medical world very rarely gave me true understanding of the language of my body. It took decades before I understood that leaky gut syndrome is one of those very real conditions that medical experts routinely dismiss.

I always felt that there was something lost in translation about my sickness, creating further confusion because it was being abstracted by Western medicine. I’ve never felt understood by the healthcare system—my needs were always too obscure, almost like I was speaking in strange, mysterious tongues.

Because my nourishment was depleted—my mother too busy with her illness; my father too busy trying to raise two kids and navigate his wife’s temerity—I accepted that I was flawed. Naturally, as I watched the world around me not pay attention to my needs, I began to dismiss them as well. I didn’t think I had a body; all I felt was that I was a giant blob of confusion.

This was around the time I started to grow disillusioned with my gender as well. I felt unappealing, and I was putting on weight. I now know there was nothing wrong with that, but back then I was bullied or teased by my family for being “the fattest one,” which in South Asian families (at least now) is code for “undesirable.”

I didn’t feel like a girl, I felt like an alien. Desire was outside of me. Around me, I was surrounded by white people and the occasional East Asian who also felt completely out of my league. I didn’t have nice accessories from Morning Glory, the cool Asian stationery store—I had shitty cheap things from Kmart. With no frame of reference on how to be, I became obsessed with being Japanese.

Karen Watanabe was a foreign exchange student who was my temporary best friend. I, too, wanted to be glamorous, I wanted to be liked. The irony is that East Asians are often incredibly racist to South Asians, so again, I was confused—othered. Against this backdrop, I became more and more confusing to myself. What space could I occupy? Who could I emulate?

The more this happened, the uglier I became to myself. This created a cycle of abstraction. Over time I couldn’t recognize who I was anymore because I had no mirrors, so the easiest thing to accept was that I wasn’t worth living, that my very life was purposeless, so I had to find some source of purpose, some source of life.

Fariha Roisin author who is wellness forFrom the book Who is Wellness For? by Fariha Róisín. Copyright © 2022 by Fariha Róisín. Published by Harper Wave, an imprint of HarperCollins Publishers. Reprinted by permission.

MANIFESTO FOR AN INCLUSIVE WELLNESS INDUSTRY

After discovering that there was nothing “wrong” with her body except conventional health messaging, Jillian Murphy shares her manifesto for a more inclusive wellness industry …

samantha santy ruby warrington jillian murphy the now age wellness manifesto the numinous material girl mystical world
Photo: Samantha Santy

I had put on 40lbs in my second pregnancy and they seemed to have nestled in for good. I was eating well and moving my body religiously but I just couldn’t lose the weight.

Every well-intentioned health care professional I worked and interacted with as a naturopath was happy to offer up advice about what must be wrong with my adrenals, thyroid, hormonal health, sleep patterns, food combining, mindfulness, sugar intake, etc. etc. etc. and I had worked on it ALL. But to no avail, and I was exhausted from the effort.

Frustrated, I hired a body image and emotional eating coach and, after explaining my long and convoluted health and weight story to this new mentor, she told me something I was wholly unprepared to hear:

“There is nothing wrong with you except for your belief that your body is wrong. You are exceptionally healthy: you don’t have a food problem and your body is exactly, happily, where it needs to be.”

It was one of the strangest, most revolutionary things I’d ever heard. It simultaneously crushed and liberated my soul. Crushed, because, OMG! All the lost time I’d spent trying to “fix” my body. Liberated, because I’d finally been given permission to shed the physical expectations of our culture and just live my life.

The mere suggestion that my body weight and shape may not dictate my health nearly blew up my brain. It set into motion a 7-year journey of critical thinking, self-discovery, and research that would ultimately serve to heal my relationship with food and my body and revolutionize my understanding of health.

What I realized was:

Conventional health messaging flattens beautiful, complex, and biodiverse individuals into 2D facsimiles. Squishes us into mathematical equations, diets, and wellness checklists that promise abundant health and complete control over our bodies.

This messaging makes us believe that if our bodies don’t fit, we are at fault – too lazy, not enough willpower, intelligence, or effort. And in our attempts to conform, we offer up our emotional and spiritual wellbeing, our peace of mind, and sometimes our sanity.

Now, we in the wellness industries are being called to dismantle and challenge outdated, oppressive, and limiting beliefs about food, movement, weight, and health. To present a model for inclusive wellness that is respectful of ALL bodies; critical of information that leaves us feeling confused and in lack; and that offers alternatives to restrictive and prescriptive health ideologies that ignore the lived experience and values of the individual.

This is my manifesto for a more inclusive wellness industry ….

///

1// Pursue physical health without compromising your mental, emotional, and/or spiritual self.

When we exercise though our body is asking for rest; when we cut carbs or calories despite our body begging for sustenance; when we skip dinner out for fear of not having the “right” food options; when thinking about food and health consumes our every thought – we sacrifice our sense of peace, connection, and joy in the pursuit of physical “health.” The outcome is a feeling of depletion despite doing “everything right.”

The shift: Put physical health back in its place, as one piece of the health puzzle and not the whole picture.

///

2// Respect and appreciate the diversity of human bodies. 

All bodies deserve access to quality healthcare and health resources without judgment or shame. Current body type and weight ideals are problematic and unscientific (including the Body Mass Index or BMI). They negatively impact our relationship with food and movement, and encourage the stigmatization of all but a small percentage of bodies deemed “appropriate.”  Those in bigger bodies are judged harshly and mistreated in every sphere of society, from the workplace to medicine.

The shift: We must shed the belief that losing weight is the #1 path to health and wellness and work instead to pursue behaviors that have been proven to have a positive impact on health – whether we lose weight or not – while developing a much broader and inclusive definition of bodies we deem healthy, attractive, and worthy.

samantha santy ruby warrington jillian murphy the now age wellness manifesto the numinous material girl mystical world
Photo: Samantha Santy

///

3// Define “health” and “wellness” for yourself. 

These terms are social constructs that differ across communities and cultures. It’s also important to recognize that many people don’t have the privilege of prioritizing wellness, even if they want to. We can own our own investment and interest in health and wellness without projecting it onto others. Imagine how many hours a day/week could you free up if you let go of food, body control, and worry.

The shift: Consider what aspects of health and wellness actually light you up. Can you think of moments when you’ve judged the health and wellness choices of others? Begin to think about how our narrowly drawn ideas about these concepts impact the overall health of our society.

///

4// Become the leading expert on YOU.

We have been taught that we must rely on externally devised, highly moralized food plans telling us how much to eat, what to eat, and when to eat. The Now Age way is to turn to models for nourishing ourselves that put us back in touch with our innate ability to regulate food variety and quantity. These models consider the needs of our physical bodies, while also taking the mental, emotional, social, cultural, and spiritual aspects of food, movement, and health into account.

The shift: Promote eating based on our bodies’ internal cues instead of following fad diets or parroting somebody else’s food rules. (ED: read Jillian’s tips on using body positivity to unlock your intuition).

///

5// Cultivate a sense of purpose and worth beyond your physical form.

The exhaustion, digestive issues, inflammatory processes, and body concerns I see in so many of my patients are one part physical, two parts spiritual/emotional. We feel disconnected and the stress of floating through the world unsure of where we belong, what makes us worthy, and what our purpose is shows up as dysfunction in our thought processes and bodies. We then cling to the rituals, routines, and ideologies of wellness and weight that serve as the ultimate distraction.

The shift: Replace diets and health “regimens” with rituals that connect you to the moon, meditation, talk therapy, dance parties, ditching toxic relationships, eating mindfully, speaking up, saying no, walking in nature, swimming in the ocean, lighting a candle, giving back. Anything that reminds us that our worth is inherent, we are more than our bodies, and we are connected to everyone and everything.

///

6// Work to change the systems in place that deeply affect the health and wellness of our culture and community.

Socioeconomic status is the leading determinant of health. Accordingly, we must work to shift these issues on a systemic level if we truly care about our health and the health of those around us. There are systems in place that can’t be “love + light”ed away, and we all have a responsibility to pull apart our own oppressive beliefs and work toward amplifying the perspectives of those who experience this system differently.

The shift: Realize that representation matters – if we want to feel normal and acceptable in our various forms, we need to SEE those forms and diverse paths to health. Start with your social media feed by including a wide range of body shapes, sizes, races, abilities, and gender expressions, and enter into those spaces with the intention of listening. As you learn, commit to engaging those who share your social identity in conversations that question your current health and wellness beliefs. Be an active catalyst for change.

WHY WE HAVE TO GET REAL ABOUT DIVERSITY IN THE WELLNESS INDUSTRY

On the brink of opening a brand new studio in Harlem, SHAKTIBARRE co-founder Corinne Wainer confronts the status quo, and shares 5 ways to get real about diversity in the wellness industry right now …

Corinne warner Shaktibarre diversity in the wellness industry

When I read that 77% of yogis are white, and that in New York roughly 44% make over $75,000 a year, I was astonished. Also, like I had been de-naïved. Seven years ago I founded a yoga and literacy non-profit for 7th-12th grade girls called YoGirls Program, but I had not assumed that the lack of access to wellness education my young students experienced would follow them into adulthood.

I started YoGirls Program because I knew the shameful feeling of being excluded from this often elitist world. Though I’m not a cultural minority, I didn’t grow up with money, and wellness education is RIDICULOUSLY expensive. And there was the one time I was told not to come back to a barre class because my shoulder injury, which necessitated modified moves, would make their sequencing “look bad.” Given this minor “image” infraction, you can imagine what other exclusionary practices exist.

Soon, I began to realize that theses issues needed to be tackled in the wider world. At first, I pitched articles to wellness editors along the lines of: “Hey, I see you have many articles written about elitism in the wellness industry but none that really discuss how to solve the problem … can I write about that?” My “idea” became SHAKTIBARRE, the yoga-barre studio and community space I opened with my partner in 2016.

Our mission was to actually DO SOMETHING about the aforementioned wellness injustices. So we implemented a sliding-scale pricing model, offer classes that emphasize body, cultural, and spiritual inclusivity, and dedicate 10% of net profits to YoGirls Program. As my friend Robyn from The Babe Collective says, it’s been about building a biz without becoming a superficial a**hole! This is all the more imperative because the yoga industry is 82% women. Change starts with us.

In an industry that profits from your self-doubt, any wellness initiative that supports you liking yourself is a healthy rebellion—but amazingly, we’ve gotten explicit push back for this, and been told we should just “stick to exercise and stop caring so much.” Or haven’t been invited to things where our mission wouldn’t be popular with those who are after more glitter-worthy press.

Because good intentions are one thing—making real change at a grassroots level requires GRIT. It’s not enough to hope our overall vibe and messaging would magically erase a deeply ingrained and capitalist-motivated lack of diversity in the wellness industry.

So if you too desire to create tangible change—in wellness or any industry where there is a lack of integrity and action—then read on for 5 ways we turned feel-goods into do-goods, and let the SHAKTIBARRE story be your guide …

diversity in the wellness industry shaktibarre corinne wainer ruby warrington the numinous material girl mystical world

>>>

1. When we took a survey. So far we’ve had over 10,000 students and achieved a 4.9/5-star rating. Exciting. But we couldn’t help asking: “what’s up with that missing 0.1?” So we created a survey asking direct questions on everything from mat quality to cultural equality, promising to implement response-based changes within six weeks. We discovered that real empowerment comes from dynamic conversations, and thousands of our members were more than happy to share their honest insights when asked. The learning: In an industry where “exchange” has become the creepy synonym for “money,” make direct inquiries and practice active listening.

>>>

2. When we said “no” to big opportunities that would compromise our integrity. We’ve been asked countless times to partner with corporate brands and been offered 6-12 million dollar investment deals; and it was a memorable magazine moment that taught us early on the power of staying true to our SHAKTIBARRE selves. An incredible article was written about us, but the title used a pic of a supermodel as click bait. The feedback from some new students was that they’d been afraid to visit because they felt nothing like the famous woman portrayed in the piece.

From that moment on, we’ve refused to film or do interviews with anyone unless they use inclusive pictures and dialogue. We also decided to fundraise for our second location instead of taking on investors who may prioritize financial gain over our community efforts. The learning: Always emphasize your mission over money and fame. And be honest: if your mission is money and fame, reevaluate your mission.

>>>

3. When we got totally transparent online. Originally, we thought SHAKTIBARRE was just going to have local impact, but we realized our responsibility on-site and online. We take time each week to individually reply to reviews and Instagram comments, and pay extra special attention to tense conversations. For example, a woman recently challenged our fundraising campaign in response to a post we wrote with Alexandra Roxo, arguing that we’re “a for-profit company who can just go to the bank.”

We created a whole newsletter on it and asked for input from our community, ultimately opening our Quickbooks and telling the whole world exactly what we make, why, and how, all in the name of transparency. We even invited her to tea! The learning: Every criticism is a chance to unveil a deeper truth for both parties.

diversity in the wellness industry shaktibarre corinne wainer ruby warrington the numinous material girl mystical world

>>>

4. When we empowered our OWN community. We have about 30 people on our team at any given time, and in order to help them bring their gifts to the world, we extend our services inward. This means we’ve raised salaries twice before paying ourselves more, provided free coaching when asked, generated promo codes and worked out various continuing education opportunities (marketing seminars, teacher trainings, and attending outside classes, benefits, and performances together). The learning: When your team gets to experience your mission first hand, your foundation becomes rock solid, and your impact will be true.

>>>

5. When we became socially … awkward or awesome (you decide). We are a trendy, boutique fitness spot that also promises to create large-scale sociopsychological shifts in the way women experience wellness. That is why we sometimes post (with permission, of course) really provocative shares from teachers and students about racism, sexual assault, vaginal health, chronic illness, family dysfunction, learning disabilities … you name it. That is why we create SHAKTIPOPS (SHAKTIBARRE classes with a theme) that take deeper looks at how wellness is more specifically experienced by people of color (there’s a class coming up on December 3rd!), queer populations, Latina heritage, Judaism, morbid obesity … again you name it.

These subjects can be super triggering, and are NOT necessarily gonna get us all the likes on Instagram. But we see it as our responsibility as role models to go there. The learning: With every second you have in the limelight, say something consciously disruptive to exclusive wellness industry statistics. Want to get ridiculous right now? Post our crowdfunding link on your Instagram and start a conversation about real change through wellness.

 

>>>

The biggest challenge you’ll face with our 5 tips? That you’ll have to let go of being accepted and step into being accountable. The greatest reward will be a loyal, lasting, and long-term impact on an industry ripe with opportunities for equal-opportunity empowerment.

As I build more and more studios over the next 5 years (where do YOU wanna see one?!),  more and more adult women will get inspired to become activists, and more young girls will have a fully-funded after school program. Meanwhile, my co-founder Shauny Lamba will continue expanding our Shakti Teacher Trainings all over the globe which is where this dream gets even more real because every year the YoGirls design a service project where they visit a city in need and learn alongside their local peers! And this all starts in our SHAKTIBARRE empowerment hub home-bases …

We entirely believe in you to make this shift and hey sister, we’re in this together. Come visit us in Brooklyn this Thursday at our benefit party (and next Spring in Harlem, which you can learn more about here) and share your stories of becoming actionable in the name of women’s wellness.

9 SIGNS YOU’RE HAVING A WELLNESS OVERDOSE

Paralyzed by Tarot-noia, astro dates, and constant cleanses? You might be having a wellness overdose, says Mercedes Kiss …

wellness overdose mercedes kiss ruby warrington the numinous material girl mystical world a stand out
Collage by the author

With planet of spiritual abundance, Jupiter, now in insatiable Scorpio, it could begin to feel like we’re caught up in a zodiac discotheque of wellness … knocking back the ‘booch and dusting all your friends in Astragalus to keep the party going strong.

But watch your step in those Bulletproof platforms, disco minx, because too many sips on this cosmic mix could tip your Health Hustle into the Overdose Zone.

When it comes to wellness, here are 9 ways to tell you’ve gone from “Hot Stuff” to “Le Freak” …

>>>

1// You intro yourself as an 80/20-Intermittent-Fasting-Lacto-Keto-Paleo-Vego-Juicing-(Nutso)
What started as a simple way to alert restaurants of your dietary preference has ballooned into a multi-hyphened food-entity.

The labels began as a way to help you to become THE BEST YOU. The problem is, so many of life’s glories—adventure, experimentation, spontaneity, surrender—require busting through those Bulletproof walls.

>>>

2// You’re stuck in analysis paralysis
You went to the drugstore for eye drops.  After sitting on the itchy carpet comparing ingredients lists for 45 minutes, and diving deep into online review forums, you ultimately leave empty-handed (deeming it utterly irresponsible to put such chemically-laden toxic waste on your precious peepers).

When every purchase has become a debilitating tug-of-war between this-or-that-or-DIY, I dare you to just pick something by the count of three. If you hate it you can return it … but, babe, your free time isn’t meant to be spent under nasty drugstore fluorescents.

>>>

3// You’re so “cleansed,” your digestive tract sparkles brighter than Martha Stewart’s silver
Yes Martha is the original #girlboss and nearly everything she does is “a good thing.” But constant cleansing is not.

I certainly champion for a diet loaded with green leafy veg, where snacks aren’t shackled in crinkly plastic bags. But adopting the philosophy that certain foods are “clean” and others “dirty” can make a mess of both mind and body. The stress we place on ourselves for crushing that WHOLE movie theater box of Sour Patch Kids can be just as gnarly to our overall health as its nutrient (non)density or caloric hit.

wellness overdose mercedes kiss ruby warrington the numinous material girl mystical world a stand out
Collage by the author

>>>

4// D stands for Detox, Dharma, Dulse … and Debt
After a recent super-natural shopping spree of powdered adaptogens, a highly-touted jade yoni egg, and a year’s supply of organic Jojoba oil, I crashed down with an ego-breaking thud when I checked my bank account.

Take a lesson from a gal who’s been there: all the green products in the world aren’t worth finding your finances in the red.

>>>

5// E stands for Exercise … but also Exhaustion and Escape
I love running for long stretches out in nature with fabulous company … like Blondie or Donna Summer’s greatest hits! But I knew I needed to ask myself why I was craving those daily 2-hour jaunts when no amount of sleep left me feeling rested and I was procrastinating on other obligations.

The warning signs were obvious but I pushed to the physical and emotional breaking point before admitting, “I’m a savage for sweat who’s literally running away from reality.”

So sure, go after the high. But listen to your body’s wisdom and keep your intentions honest.

wellness overdose mercedes kiss ruby warrington the numinous material girl mystical world a stand out
Collage by the author

>>>

6// You have more dates with your colon-hydrotherapist than with your lover
Or your acupuncturist/Reiki Master/cryo chamber, and your best-friend/sister/mom …

Checking in with your tribe can bring tremendous satisfaction and healing all its own. The relief sought from your bevy of external therapies could mask other areas of life, and the relationships that really count, being swept under the rug.

>>>

7// The stars. Must. Align
Your astrology newsletter said the 1st would be a “compromised day for business relationships,” so you called in sick to work. The 14th is forecasted to be lucky for romance, so you triple booked Tinder dates (swipe right! – swipe right! – swipe right!).

The zodiac is many things: magical, intriguing, guiding, telling. But it is not a guarantee. We might be handed a roadmap with highlighted routes, but it’s up to us to fill up the tank and drive responsibly.

>>>

8// You’ve turned into “Sage On The Stage”
You find yourself in a social situation (a catchup over hemp milk lattes or dinner at that new “farm-to-upcycled-tablecloths” joint), and suddenly you morph into Gwyneth Paltrow meets Tony Robbins meets Anderson Cooper.

Sharing your wellness wisdom is a noble cause. Just remember, Your Highness of Health, that friends are equals and not a paying audience. They want to hang with you, not necessarily your monologue on ceremonial Matcha.

wellness overdose mercedes kiss ruby warrington the numinous material girl mystical world a stand out
Collage by the author

9// “Wellness” just isn’t juicy enough
Do you ever say a word so many times that it loses all meaning? It dissolves into syllables, then elemental sounds, then POOF! It’s gone.

Wellness is, well, one thing … and it doesn’t get to the heart of all we sumptuous creatures crave. With expansive Jupiter stoking our transformational fires through November 3 2018, how about we also go after GREAT-ness? FIERCE-ness? Some Scorpio SEXI-ness? When it comes to disco-diva FABULOUS-ness, I’ll take a strong hit everyday.

Mercedes Kiss is a Boston-based designer, writer, and holistic health coach. After rocking her 20s as an architect of fancy buildings, she jumped tracks and became an architect of the soul. Follow her on Instagram and discover more about A STAND OUT, her sparkly biz devoted to serving a growing tribe of babes through high-vibe articles, personalized wellness coaching, and a line of hand-crafted organic skincare. 

HEALTHCARE VS. THE WELLNESS INDUSTRY

What’s worse, a broken healthcare system or the elitist wellness industry? One thing is clear—it’s time for a healthcare revolution, says Ruby Warrington

Seeing these two articles next to each other in my news feed this week really struck a nerve. The wellness industry comes up for yet more criticism and ridicule in a lengthy article in New York magazine … while mainstream America continues to medicate itself to death over conditions that can very often be treated successfully with diet and lifestyle changes.

As reported by PBS Newshour, over 50% of opioid prescriptions go to people with depression and mood disorders—prescriptions which have contributed to the incidence of death from opioid overdose having quadrupled in the USA since 1999. Of the 33,000 who died from opioid overdose in 2015, nearly half involved an opioid prescription.

“We’re handing them out like candy,” says an MD in the PBS piece. Candy, or rather poor diet in general, being another leading contributor to chronic conditions in this country. Heart disease still kills more Americans than any other illness (1 in every 4 deaths). Worldwide, 350 million people now live with diabetes—with 1 in 10 healthcare dollars spent on managing the disease.

All particularly resonant RIGHT NOW, as this was also the week that the American Health Care Act was predicted to raise healthcare premiums for the most at risk populations—in the name of reducing taxes for the wealthiest few.

With this in mind, I can see why it still feels cool to take Amanda Chantal bacon to task for peddling extortionately-priced miracle wellness “dusts.” But beyond the OMG-she’s-peddling-snake-oil witch hunts, Amanda and wellness industry pioneers like her are actually the forerunners in what basically HAS to be a healthcare revolution.

After all, if those increased health insurance premiums are only going to cover yet more prescriptions, isn’t the real “solution” to work on providing alternative “wellness” options to America’s most vulnerable?

Yes, $65 is a lot of money for powdered mushrooms that may or may not make your hair shiner. The fact the Goop Summit in LA last month appeared to be attended exclusively by white women with expensive blonde highlights and time on their hands to get high on vitamin drips also leaves a nasty taste (kinda like Stevia).

These people are not necessarily “at risk” of developing the chronic conditions that keep millions of low-income Americans enslaved to a healthcare system that does not serve them. (Although, let’s also not forget that “depression and mood disorders” tend to be pretty indiscriminate when it comes to the size of your bank balance.)

But rather than waste more time, cynicism, and column inches decrying the “haves” for making choices that, frankly, a lot of us might make if we had the resources—the time is surely NOW to dedicate more of our precious life force energy to figuring out ways to make the conversation about wellness more accessible to all.
After all, if being “well” is all our birthright, then isn’t it also all our responsibility to contribute to the wellbeing of the collective? (Yes this includes you, cynical lifestyle editors.)

If you want to get inspired, check out what Numinous contributor Eddie Stern is doing bringing the tools of yoga and meditation to schools. Or my friend Jessica Murnane, on a one-woman mission to get America eating at least one plant-based meal a day.

And The David Lynch Foundation, who have taught transcendental meditation (proven to help with PTSD, for example) to hundreds of thousands of veterans, at risk kids, and women survivors of domestic abuse and sexual assault. (The part that gets overlooked when they’re “accused” of ripping off rich white people by charging those who can afford it for tuition.)

But you don’t have to be a celebrity or have a million-dollar fund-raising operation to do your part.

On a peer-to-peer level, one reason Alexandra Roxo and I started Moon Club was to make the sisterly emotional support and self-healing tools we had found at moon circles and workshops in NYC and LA available to everybody, regardless of location.

Meanwhile, a lot of our members are also awakening to their own innate desire to work as healers within their local communities, and are using the group to support them as they build their own businesses and side projects to bring this work to life. So beautiful to witness!

Bottom line? Taking responsibility for your own wellbeing, and modeling the positive effects of whatever choices this means you end up making to your own family, friends and colleagues is really where it’s at. To quote Rha Goddess from Monday’s post on spiritpreneurs: “To tip the world, it will take all of us.” Same goes for healing the world, too.